Hyundai
Motor Company has shipped 400 buses worth $US9 million dollars ordered by the
Iraqi Education Ministry.
The Super Aero City buses will be operated by various education organisations
and schools in major cities in Iraq and the exports are fully within United
Nations embargo restrictions still in place on Iraq.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We won the bid to supply the school buses against major vehicle makers
such as Mercedes and Volvo because of our products’ high quality and performance,”
said Hyundai Motor director In Suh Kim.
Hyundai is currently leading the Iraqi commercial vehicle market with a share
of 28%, and is planning to expand in the country through aggressive marketing
plus expansion to include car models in due course.
Sensing the potential of the Iraqi market, Hyundai started marketing activities
in 1996 and opened a commercial vehicle dealership in 1999.
Hyundai said in a statement that, although the country is currently subject
to a UN embargo, once restrictions are lifted, Iraq would become one of the
largest automobile markets in the Middle East and it is trying to strengthen
its brand image with potential consumers.
Iraqi Commercial Vehicle Market 2000
| Company |
Units
|
Market
Share |
| Hyundai Motor |
425
|
28%
|
| Mercedes Benz |
260
|
17%
|
| First Auto Works |
230
|
15%
|
| Renault |
200
|
13%
|
| Others |
405
|
27%
|
| Total |
1520
|
100%
|
To view related research reports, please follow the links The The The |
