Hyundai Motor and its affiliate, Kia Motors, have increased their sales target by 3% to 6.5m vehicles this year, as they seek to aggressively boost sales, media reports said.
The two carmakers, which together rank fifth in global car sales, are expected to gain market share after their Japanese rivals were hit by production disruption following the 11 March earthquake and tsunami, Reuters noted.
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“We have not officially revised our target, but it is clear that we need to conduct global marketing vigorously,” Maeil Business Newspaper quoted a senior Hyundai Motor Group official as saying.
Hyundai and Kia said in January they aimed to sell 6.33m vehicles this year, up 10% from 2010. Hyundai aims to sell 3.9m vehicles this year while Kia targets 2.43m unit sales, Reuters noted.
Hyundai and Kia posted strong monthly sales in March, driven by new models and largely escaped the supply disruptions from Japan that affected many global carmakers.
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