Hyundai Motor expects to sell 15,000 new Sonatas a year in Japan, Bloomberg reports, quoting a press release. The new Sonata will hit the Japanese market on September 10th.

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In the first seven months this year, Hyundai sold 1,384 cars in Japan, down 4 percent from the same period last year.


The price of the Sonata ranges from 2.1 million yen to 2.68 million yen.


Hyundai sold 418,615 cars in the U.S. last year, up 4.6 percent, and just 2,524 units in Japan, falling far short of its goal of 5,000.

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