South Korea’s Hankook Tire Company launched a new tyre brand this week to help strengthen its presence in global markets.
The company said its Laufenn brand will help strengthen its overall brand strategy by catering specifically for niche and performance segments in overseas markets.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.
