GM Korea, the local GM distributor, is planning to introduce Alfa Romeo cars to the Korean market early in 2003.
Sources say that GM Korea plans to import three Alfa models: the mid-sized sedans Alfa 156 and Alfa 166 and the convertible sports car Alfa Spider.
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It is also reported that GM Korea will introduce Cadillac’s Escalade and CTS models, and Saab’s New 9-3.
The company’s overall sales target looks fairly modest – increasing sales to 500 units this year, 800 units next year and 1,000 units in 2004. However, analysts point out that importers have a very low share in the Korean market and expanding sales there is notoriously difficult.
