Citroen is planning to re-enter South Korea in April with its DS3 models, according to local distributor Hanbul Motors.

PSA pulled the brand out of Korea 10 years ago but showed the DS3 at the 2011 Seoul motor show and initially planned to enter the local market by the end of last year.

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Citroen vehicles were available in Korea during the 1990s and early 2000s, but imports were stopped in 2002 due to poor sales. The company now has greater hopes this time around, especially after the signing of the Korea-EU free trade agreement.

Asia is a priority market for Citroen. Hanbul, which is also the official importer of Peugeot vehicles, said it had an exclusive deal with Citroen.

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