Fiat is eyeing a car for manufacture at its Serbian plant (Zastava) that will could be sold around the world, Chief Executive Sergio Marchionne has said.
Fiat is eyeing a car for manufacture at its Serbian plant (Zastava) that will could be sold around the world, Chief Executive Sergio Marchionne has said.
“Whatever it is that we will make in Serbia may have global applications,” Sergio Marchionne told reporters earlier this week.
In September 2008, Fiat signed an agreement to buy 67% of Serbian auto maker Zastava.
At the time of the agreement, Marchionne alluded to the possibility of having the Serbia plant be part of his plan to build a new brand for a low-cost car.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.
