Seeing Machines has signed a referral agreement with Mitsubishi Electric Europe, a move they say is poised to enhance driver safety across Europe.
This partnership comes at a time when the automakers gear up to adhere to the European Union’s (EU) new Vehicle General Safety Regulations (GSR), which require the direct diver monitoring system (DMS) technology usage to mitigate the dangers of distracted driving.
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It aims to utilise Mitsubishi Electric’s direct connections with truck and bus original equipment manufacturers (OEMs) for promoting Seeing Machines’ Guardian Generation 3 as an “industry-leading” solution for meeting the requirements of advanced driver distraction warning (ADDW) system under the EU’s GSR.
Mitsubishi Electric Europe will partner with Seeing Machines initially to utilise its fleet connections.
These include logistics, distribution, and maintenance channels to expedite sales of Guardian Generation 3 solution, tailored to safeguard drivers from drowsiness and distraction risk.
Furthermore, this collaboration is anticipated to broaden the reach of the Guardian Generation 3 business into other potential sectors, such as rail, by tapping into Mitsubishi Electric Europe’s market presence in these areas.
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By GlobalDataMitsubishi Electric Europe Automotive business unit president Rob Noon said: “We’re delighted to partner with Seeing Machines to support the expansion of their world-class safety technology across Europe.
“This agreement reflects our shared commitment to reducing transport risk, and we’re proud to support Seeing Machines in scaling its impact across a range of transportation industries.”
The deal expands upon a partnership with Mitsubishi Electric Automotive America, which was announced this February and has since generated a growing pipeline of opportunities across the Americas.
Seeing Machines CEO Paul McGlone said: “Our relationship with Mitsubishi Electric Automotive America, is already delivering results, as demonstrated by the strong progress we have made in the Americas and the near-term opportunities it’s creating.”
Last year, Valeo and Seeing Machines declared a strategic partnership, focusing on consolidating their status in the driver and occupant monitoring systems (OMS) market.
