Production of the new SEAT Ibiza and SEAT Arona has begun, with the first cars set to arrive on the European market in January 2026. Designed, developed and produced at SEAT’s Martorell facilities in Barcelona, the VW Group-owned brand says the new versions come with ‘refreshed design, updated interiors, a choice of efficient TSI engines, enhanced standard equipment and advanced safety features’.

“The SEAT Ibiza and Arona are true success stories, fundamental to our line-up and the brand’s growth. As two of the SEAT’s most iconic models, they have played a key role in driving urban mobility and have been essential to the brand’s success,” said Markus Haupt, CEO of SEAT & CUPRA. “The start of production of these vehicles represents an important milestone for our factory in Martorell which is advancing to become a flexible, multi-brand plant, equipped with all the necessary technologies to build cars that offer a wide range of choices for our customers,” he added.

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“The production of the Ibiza and Arona reinforces Martorell’s position as a plant ready to face the challenges of the future,” said Jose Arreche, Director of the SEAT & CUPRA plants in Martorell and Barcelona. “This milestone reflects the extraordinary effort of our entire team to ensure that both models hit the streets at the beginning of 2026. At the same time, we have enhanced our production processes, delivering greater precision and efficiency to guarantee the highest quality standards,” he added.

SEAT’s brand is expanding its offer to give drivers a wider range of options following a strategy that will see the entire SEAT lineup renewed with electrified options by 2028, starting with mild-hybrid versions of the Ibiza and Arona in 2027, followed by a full hybrid powertrain for the SEAT Leon in 2028 and subsequent updates to the Leon and Leon Sportstourer in 2029.

The new SEAT Ibiza and Arona are now available in the SEAT car configurator in nine key markets, including Spain, France, Italy, Germany and the UK.

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