With Russia’s car market in the doldrums, hopes that a scheme to encourage the replacement of old cars with new ones will kick-start the market are facing some doubts that it will be very effective.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Some say the scale of the project is too small, and that the country’s vehicle recycling infrastructure is far from ready.


Under the scheme, the state promises 50,000 roubles – around $1,700 – to owners recycling cars 10 years old and older. They can use it to buy a new Russian or locally assembled foreign car.


Ilya Shwartzburg, a retired automotive journalist speaking to the Skrin news agency, said he doubts the program will make a dent in updating Russia’s ageing car fleet. “The state should offer more money to car owners – maybe 75,000 roubles,” he said.


The report added that in Russia less than 20 percent of old cars are currently recycled, and that legislation is far from ready to support effective and environmentally friendly recycling.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact