Datsun – Nissan’s low-cost brand for emerging markets -will pull the covers off its “all new car for Russia” on 4 April, in Moscow.
Datusn says its launch in Russia is “particularly significant for the global expansion of the brand as it is a key market that offers Datsun great potential for growth”. Furthermore, it is the first time in Datsun’s history that the brand has been introduced to Russia officially.
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Datsun’s dedicated webpage for Russia goes live on 13 March, with a countdown to the official launch date. The site allows visitors to register for the latest brand news, helping to build anticipation and customer interest in this new player in the market. Visitors will also be able to watch a live-stream of the unveiling on 4 April.
The Datsun car to be unveiled on 4 April was developed specially for the Russian market, but its concept follows the brand’s common global philosophy of offering customers – known as “risers” – an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price, with a competitive Total Cost of Ownership.
