In preparation for the introduction of its new Continental GT model range later this year, Volkswaqen’s luxury unit Bentley Motors is expanding its network into Russia with the launch of Bentley Moscow.
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The newly established Bentley Moscow dealership is in the area of Tretyakovskya proezd, near Red Square and Bentley Motors’ new dealer partner is Moscow based Russian Mercury Group.
Russian Mercury already represents luxury goods brands including Armani, Breitling, Chopard, Faberge and Tiffany. It will focus its Bentley efforts around Moscow, which is expected to account for 80 per cent of future Bentley sales and St Petersburg, where 15 per cent of future Bentley sales are anticipated.
Commenting on the new dealership, Stefan Brungs, managing director for Bentley Motors Europe said: “Selecting the right partner for Bentley in Moscow is crucial to our future success in this growing market for luxury goods. The experience and success Russian Mercury Group has achieved with leading luxury brands in Russia has impressed us and we look forward to a mutually successful partnership in the future.”
“We are proud to welcome Bentley to Russia,” says Ilja Berezin, managing director of Bentley Moscow. “The Bentley marque, together with its unique range of luxurious, performance cars are the perfect complement to the other exclusive brands we represent.”
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By GlobalDataBentley Moscow’s showroom will feature a 600 square metre sales area where up to five Bentleys can be displayed and viewed. Initial models will include Bentley Arnage Series II, Arnage T & R models plus an Arnage RL limousine.
Bentley already has a technical service centre that was opened in Zenigordsky, Pereulok in 2002 – not far from Moscow city centre.
