Bentley has created a new exclusive sales company in Russia, one of its most important and fastest growing.
Bentley Russia is now in operation and reflects the company’s plans to strengthen and expand its presence in the Russian market, attracting new customers and also enhancing the brand experience for existing Bentley owners.
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“We believe that there are major opportunities for Bentley to expand our market and increase sales in Russia. For us, it’s important that we maintain the loyalty of existing clients and, of course, attract new ones and that is partly about expanding our regional presence. The Bentley Russia team will strengthen Bentley’s leading position in the high luxury car segment and build on the popularity of the brand among Russian customers,” says Guenter Behringer, Head of Bentley Russia.
Bentley’s two official dealers in Moscow and Saint Petersburg continue their current successful operation with Mercury.
In 2011, Bentley sales in the country increased by 45% (to 164 units), making Bentley the best-selling luxury car brand in Russia.
Bentley will be showcasing its current model line-up at the Moscow Motorshow from 30 August to 9 September 2012. The new Continental GT V8 and the Bentley Mulsanne, with the new Executive Interior Specification (EIS) are among the cars to be presented on the company’s stand.
