Plans by AvtoVAZ to increase sales in Western Europe appear to be achieving some success in Germany, though volumes remain small.
In January-November this year AvtoVAZ sold over 2,050 Lada vehicles in Germany – up 12.8% on the same period of 2007.
Sales were driven up by a number of new model introductions in Germany, including the introduction of Lada Kalina and Lada Priora vehicles.
“We are looking at how to maintain European sales in major markets such as France, Germany and Italy,” says Yann Vincent, the Renault executive who is now an AvtoVAZ executive vice-president.
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“At the moment, the priority is the CIS, but we are not saying we won’t come back to Europe in the future.”
Volumes are small, but AvtoVAZ is proud of the international profile its European presence gives it. Through thick and thin, AvtoVAZ has maintained a presence at the major European motor shows too – just so we know it’s still around.
See also: EMERGING MARKETS ANALYSIS: Could Lada make a comeback?
