Romania will be a hot market for the B-Max, Ford reckons.

It plans to sell 500 of the new B-segment MPV model, launched at the Geneva show earlier this month, in the country this year followed by 2,000 in 2013.

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The B-Max was officially unveiled in Romania yesterday and local Ford managing director Henrik Nenzen said dealers would start taking orders immediately although cars would not reach showrooms until September.

Nenzan has targeted a market share of 1.7% for the B-Max in Romania.

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