Renault says it is set to strengthen its global presence with the launch of the Renault Boreal SUV, a new addition to its line-up aimed at markets outside Europe.
The Boreal is designed to drive growth and solidify the brand’s presence in the C segment across more than 70 nations.
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Last year, Renault’s sales reached 1.577 million vehicles, with around 40% (560,000 vehicles) sold outside Europe.
The Boreal is said to be a key element of the “International Game Plan 2024-2027”, which includes a €3bn ($3.5bn) investment to introduce eight new vehicles outside Europe, five of which are in the high-value C and D segments.
The company aims to double the unit revenue per vehicle sold outside Europe by 2027 compared to 2019.
Renault Brand CEO Fabrice Cambolive said: “Today, I’m proud to announce a new chapter in this adventure: Renault Boreal, a true emblem of our ambition to raise quality and innovation on a global scale, bringing more value to our customers outside Europe and reinforcing our move upmarket.”
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By GlobalDataRenault noted that Boreal targets areas where the brand is “under-represented” in the C segment, catering to the growing demand for family SUVs in Latin America and complementing the brand’s offerings in the Middle East, Turkey, and the Mediterranean Basin, where SUVs account for more than half of the vehicles sold.
The industrial strategy for the Renault Boreal involves production on two continents. The Curitiba site in Brazil will cater to 17 Latin American nations, while the Bursa site in Turkey will serve 54 markets, including Eastern Europe, the Middle East, and Mediterranean nations.
This approach aims to enhance logistics agility and optimise production expenses.
With 4.56m long and 1.84m wide, Boreal features up to 24 driver assistance systems, including emergency stop assist, lane keep assist, and blind spot warning, among others.
The rollout of the Renault Boreal will commence in late 2025 in Brazil, with subsequent launches in the rest of Latin America, Turkey, and other markets starting in 2026.
Last month, the company launched two new-generation full hybrid E-Tech powertrains, enhancing the performance of the Symbioz and Espace models.
