Infiniti’s recent reveal of its new 2025 QX80 at the Edge in Hudson Yards, New York, the highest outdoor sky deck in the western hemisphere, took 40 days, 4,300 man hours and nearly 100 elevator (lift) trips to execute, the Nissan luxury brand said.
The luxury SUV was disassembled into “thousands” of parts, the engine and fuel systems removed and the rest of the vehicle precision cut into modular pieces for reassembly outdoors 100 floors up.
Go deeper with GlobalData
The project also required reverse engineering the electrical system to power the interior, including seats, lighting and the Klipsch audio system. And all parts had to be small enough to fit into the elevators and hallways.
Infiniti claimed: “The end product was so well executed, even [our] head designer couldn’t tell the QX80 had been taken apart.”
Hundreds of people were involved in the project, including agency partners from GLS Worldwide and PublicisQ.
The model reaches retailers later this summer.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
