Groupe PSA is to establish its new North American headquarters in Atlanta to be operational by next month.
A core team has already been set up to build strategy and steer execution. The decision to locate in Atlanta comes after a year-long, nationwide search to find the balance between business environment, standard of living and workforce.
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“We’re thrilled Groupe PSA – the second largest carmaker in Europe and one of the top mobility providers in the world – has picked Atlanta as its new North American home,” said Georgia Governor, Nathan Deal after his visit to France at the end of last year.
“Groupe PSA joins a growing family of automotive manufacturers and suppliers operating here in Georgia. This announcement is a great win for our state and testament to the strength of our business environment and infrastructure.”
In April 2016, PSA unveiled its return to the US market in three phases outlined in the Push to Pass strategic plan: mobility services at first, mobility services with Groupe PSA’s vehicles and finally, retail sales.
The first step has been initiated with the Free2Move aggregation platform launched in October last year in Seattle before starting into other cities in the coming months.
The application allows users to choose between a range of car, scooter and bike sharing transportation services.
