PSA has launched Citroën Finance and Citroën Lease, in partnership with Axis, India’s third largest private sector bank to offer retail finance and customised credit to Group dealers.
The move is to boost the Citroën offensive in 2020 jointly with the launch of the C5 Aircross SUV.
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ALD Automotive will offer full leasing services to final customers.
PSA plans to sign standard cooperation agreements with other auto finance players in India. A first partnership was signed with Kotak Mahindra Prime (KMPL), a non-banking finance company.
The partnerships will offer scalable retail finance and mobility solutions to Citroën customers and customised credit solutions to Group dealers.
“These partnerships are a new step in Groupe PSA [‘s] objective to progressively establish a meaningful presence in India,” said PSA India Pacific EVP, Emmanuel Delay.
“We are committed to provide car ownership experience to our Indian customers with Citroën cars, finance offers and dedicated multi-national teams to meet their expectations.”
For his part, Banque PSA Finance CEO, Rémy Bayle added: “Through its mission of ‘lifetime mobility finance & service provider,’ Banque PSA Finance supports the PSA’s Push to Pass plan. This offer provides innovative solutions that meet new expectations of its customers, present and future.
“I’m confident these three partnerships with major Indian finance companies will provide new finance opportunities for Banque PSA Finance and Groupe PSA.”
