Emmaus France and the PSA Foundation have launched the Shared Mobility project.
First trialled at Ateliers du Bocage on 13 June to remove obstacles to the inclusion of disadvantaged people in rural and suburban areas, the idea includes a car-sharing system using corporate fleets for employee commutes.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
It also comprises evaluating a personalised road safety rules course to prepare people for their driving test.
“Precariousness linked to a lack of mobility options has been increasing for the past 20 years in France,” said Emmaus France chief executive, Hubert Trapet.
“The problem is particularly prominent in rural and suburban areas, where many Emmaus organisations operate. This is why we partnered with the PSA Foundation, a key player in the area, so we could work together on more pertinent, ambitious and innovative solutions to this issue.”
The Shared Mobility project focuses on two separate areas.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataFirst, it sets out to give people with limited transport options a greater ability to physically get from A to B by reinventing mobility based on a community-driven, collective and inclusive approach. Several solutions are being studied, such as car-sharing, as well as short-distance carpooling, organised hitchhiking and electric bicycles.
Second, the project aims to provide beneficiaries with the knowledge and skills they need to get around. Emmaus says it has “often noticed the many obstacles in the process of learning how to use different mobility options, such as the theory and driving test when applying for a licence.”
People encounter a wide range of issues: lack of time, high licence costs and an isolated and complicated learning process.
Emmaus is currently trialling a learning approach which allows six people to prepare for the French driving test together.
