PSA has outlined an extension of services available on Groupe Webstores, including financing offers as the automaker deals with the coronavirus pandemic.
“Today all customers start their journey with [the[ internet and some wish to complete the whole journey online,” said PSA Sales & Marketing director, Thierry Koskas.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“By completing their offer, the brands of Groupe PSA therefore directly meet expectations of our customers, wanting simple, rapid mobility.”
While the showrooms are closed to comply with sanitary measures linked to the coronavirus pandemic, the Group continues to develop its range of services on its Webstores.
Financing offers are now available on Peugeot Store sites and by the end of April ,on Citroën Store and DS Store, launched at the start of 2020 and making it possible to acquire all vehicles in the Peugeot, Citroen and DS Automobiles ranges.
The offer, available in France, will soon be extended to other countries, in Europe and beyond. Several local online shopping initiatives are also underway with Opel/Vauxhall, notably in the UK, Germany and the Netherlands.
“This new method of purchasing our vehicles has been tested and validated by our employees,” added Koskas.
Some 89% of the Group’s sales to employees are made directly online.
