Groupe PSA has acquired a controlling interest in Chinese automotive spare parts distributor, Jian Xin.
Created more than 20 years ago, Jian Xin is currently the leading spare parts distributor in the Shanghai region, selling more than 5m parts sourced from major OEMs.
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By obtaining control of Jian Xin, Groupe PSA maintains it will be able to establish a position in the independent aftermarket (IAM) in China. Its objective is to accelerate growth in sales of multi-brand parts, including in its new Eurorepar range, which Groupe PSA developed specifically for the Chinese market.
The acquisition also represents an opportunity for the Group to expand its network of multi brand Euro Repar Car Service garages, as most Jian Xin customers are independent auto repair shops, many of which are likely to join the network.
Following a recruitment fair in Shanghai in October, attended by PSA Aftermarket EVP, Christophe Musy, more than 23 auto repair shops have already joined the network.
“Our multi-brand aftermarket strategy, one of the pillars of the Push to Pass strategic plan, aims to meet the needs of all after-sales customers around the world, regardless of their purchasing power and the make or age of their vehicle,” said Musy.
“China will soon be the world’s biggest aftermarket, and we have set ourselves very high ambitions there, which is why we’re already securing strong market positions.”
