Malaysian national car company Proton Holdings has launched a nationwide used car website to help improve the efficiency of its customer trade in operations.
The carmaker launched the Proton Certified Pre-Owned (PCPO) online used car service which allows customers to browse through stocks of used cars available at 36 dealers nationwide, trade in their exiting cars and make part exchange deals for their new Proton purchases.
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The service comes under the newly established Used Car Management (UCM) division which is developing a broad network of dealers that sell used cars alongside new ones.
Roslan Abdullah, CEO of the main distributor Proton Edar, said it was important all used cars “meet several criteria to qualify and that dealers must agree to undertake the necessary steps to prepare their trade-in stock for sale”.
To be accepted, trade ins need to be less than seven years old, have under 130,000km on the odometer and not suffered any flood or major accident damage.
In a statement, Proton said it was apparent processing customers’ trade ins efficiently was key to maintaining its recent sales growth.
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By GlobalDataRoslan added “apart from helping to drive new car sales, Proton’s UCM division aims to help stabilise and gradually build up the residual value of Proton vehicles”.
Proton reversed decades of market decline last year, helped by the introduction of new SUV models derived from investor Zhejiang Geely.
Domestic sales rebounded from a decades low in 2019, by almost 55% to 100,183 units. Sales in the first nine months of 2020 increased by over 5% to 73,547 units despite an overall market decline of 23% to 341,489.
