PPG is to start a phased launch of Linq – its new end-to-end digital solution for global automotive refinish customers.

PPG used its cross-industry experience in automotive coatings and digital colour-matching technologies to develop the connectivity platform.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The first set of PPG Linq technologies and services will start to become available beginning in early 2022 as part of a multi-year rollout. The PPG Moonwalk system, which is the company’s automated paint mixing system for refinish body shops, marked the first of innovations that fall within PPG’s digital ecosystem powered by Linq.

“At PPG, we see and recognise how digital solutions are transforming customer experiences and business operations all around us,” said PPG VP, global automotive refinish, Chancey Hagerty.

“Customers demand easy, seamless digital interactions and advances in connectivity, automation and artificial intelligence have transformed how businesses drive their operations.”

Refinish body shop customers will be able to streamline their repair process using the cloud-based PPG Linq platform and its interconnected digital hardware, software and innovative services.

In addition, the Linq platform includes end-to-end digital tools designed to increase throughput and improve profitability by minimising human error and increasing efficiency.

PPG created the Linq platform to go beyond the body shop environment to directly connect repair facilities with stakeholders such as distributors, manufacturers, insurance companies and end users.

“Since we place our customers at the heart of everything we do, it is incredibly important to us we enable them to be a part of our digital journey,” added PPG global marketing director, global automotive refinish, Denise Lu.

“We are heavily invested in providing sustainable and technologically advanced solutions to create the body shops of tomorrow, which is a tremendous testimony to PPG’s dedication and commitment to serving our customers on a global scale.”

https://news.ppg.com/press-releases/press-release-details/2021/PPG-To-Launch-PPG-LINQ-End-to-End-Digital-Solution-for-Global-Refinish-Industry/default.aspx

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact