German automaker Porsche delivered 279,449 vehicles worldwide in 2025, a year-on-year decline of 10%, with China accounting for the steepest regional contraction.
Deliveries in China dropped 26% to 41,938 amid difficult trading conditions in the luxury market and rising competitive pressure, particularly in fully electric models.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Despite this downturn, North America remained Porsche’s largest single market, recording 86,229 deliveries, broadly unchanged from 2024.
Overseas and emerging markets were also largely stable, slipping just 1% to 54,974 units.
In Europe excluding Germany, deliveries declined 13% to 66,340.
Germany itself registered a 16% fall to 29,968 vehicles, reflecting supply shortfalls affecting combustion-powered 718 and Macan variants due to EU cybersecurity-related regulatory constraints.
Porsche sales and marketing executive board member Matthias Becker said: “After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management.”
Electrified vehicles represented 34.4% of Porsche’s global deliveries in 2025, an increase of 7.4 percentage points compared with the previous year.
Fully electric vehicles accounted for 22.2%, while plug-in hybrids made up 12.1%, placing the company at the upper end of its 20–22% battery-electric target.
Europe achieved an electrification share of 57.9%, marking the “first” year electrified deliveries outpaced combustion models in the region.
The Macan remained the brand’s top-selling model line with 84,328 units delivered, more than half of which were fully electric (45,367).
The 911 model recorded 51,583 global deliveries.
Other model lines saw notable declines. Cayenne deliveries fell 21% to 80,886, Taycan dropped 22% to 16,339, and Panamera was down 6% to 27,701.
The 718 Boxster and Cayman decreased 21% to 18,612, with production concluding in October 2025.
Porsche unveiled the all-electric Cayenne in November 2025, with customer deliveries scheduled to begin in spring 2026 alongside combustion and plug-in hybrid versions.
Separately, Porsche Cars North America reported US retail deliveries of 76,219 vehicles in 2025, marginally exceeding the previous high of 76,167 units recorded in 2024.
