Plug Power is providing UK-based supermarket, Asda with hydrogen fuel cell solutions to power the lift truck fleet.

Asda’s partnership with Plug Power includes a purchase order agreement for Plug Power’s full-service GenKey solution, starting at the UK facility in Skelmersdale.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The turnkey solution includes fuel cells, hydrogen fuelling equipment, hydrogen and service. The new customer continues Plug Power’s growth in Europe and represents the first deployment at scale of hydrogen fuel cell technology for material handling within the UK.

The effort reduces Asda’s reliance on traditional lead acid batteries for power in their material handling fleet and is part of a broader initiative designed to make the company’s operations more environmentally-friendly.

“Each new opportunity to expand the adoption of hydrogen fuel cells is an important step to building the hydrogen economy,” said Plug Power CEO, Andy Marsh.

Asda is a wholly-owned subsidiary of multinational retailer, Walmart, which itself is a long-time Plug Power customer.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

As with its parent company, Asda maintains sole control over the entirety of its logistics network, which includes more than 30 distribution centres staffed by more than 12,000 employees across the UK. Asda is committed to meeting its target to remove 1bn tonnes of emissions globally as part of Project Gigaton, with 179 Asda suppliers having already signed up, saving 29m tonnes of emissions.

Fuel cell powered logistics equipment enables distribution centres to achieve substantial productivity gains and higher material velocity by eliminating the downtime required for battery charging and changing.

In addition, the fuel cell solution frees up floor space by removing the need for multiple batteries per truck and replacing bulky battery charging and changing stations with a compact hydrogen fuel dispenser.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now