Chrysler is reported to be developing plans to increase its capacity in the ASEAN region with the possibility that it might locate an assembly plant in the Philippines.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


 “That [looking for more production facilities in the region] is high in our priority,” Chrysler exec Peter MacKenzie told the BusinessMirror late last week, just after Chrysler launched its multipurpose utility van Journey.


The completely assembled Journey unit is transported from Chrysler’s plant in Auburn Hills, Michigan, to the US west coast and shipped to the region.


MacKenzie said having assembly plants for left- and right-hand drive automobiles in the region could give Chrysler an advantage, BusinessMirror said.


“With the US economy suffering, there is a need for us to develop our international market base. That’s one of the reasons why we’re putting a lot on this model [the Journey],” the website quoted MacKenzie as saying.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact