New vehicle sales in the Philippines increased by close to 28% to 34,104 units in December, from 26,679 units a year earlier, according to a report released jointly by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and the Truck Manufacturers Association (TMA).
The CAMPI/TMA data do not include sales of some key non-affiliated brands, including Hyundai, Chevrolet and Subaru, which together typically account for around 15% of the total market.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to the associations' data, full year sales rose by 24.6% to 359,572 units in 2016 compared with 288,609 units in 2015, reflecting economic growth estimated at around 7% last year – driven by low interest rates and strong investment growth.
The vehicle market last year was driven by particularly strong demand for commercial vehicles, sales of which rose by 31.4% to 226,384 units from 172,228 units in 2015. Passenger vehicle sales rose by 14.4% to 133,188 units last year, up from 116,381 units in 2015.
Toyota led the market with sales approaching 158,900 units in 2016; followed by Mitsubishi with 61,400 units; Ford 33,700 units; Isuzu 27,400 units and Honda 23,200 units.
