Malaysia's second national carmaker Perodua launched the redesigned Myvi subcompact car in its domestic market this week, as it looks to strengthen its lacklustre sales performance.
Perodua has seen its market share dip slightly in the first nine months of the year after more than a decade of solid gains which has seen it replace Proton as the country's main car brand.
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Its sales increased by just 0.5% to 151,590 units in the nine month period while the overall passenger vehicle market was up by almost 3% at 381,800 units.
Perodua has set itself a domestic sales target this year of 202,000 units, compared with 207,000 units last year, helped by the launch of the new Myvi.
The company said it is looking to sell at least 6,000 new Myvi cars in the three months after this week's launch. The car comes with a choice of 1.3- and 1.5-litre engines and is priced at between MYR44,300- RM55,300 (US$10,500-$13,080).
