Following a record-breaking September, Kia is on track to sell 360,000 vehicles in Europe this year, an all-time best.
Kia Europe chief Michael Cole said sales were running 5% ahead so far in 2014 and the brand is now selling 50% more vehicles in the region than it did five years ago.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
He added: “We are very pleased with the performance because we need Europe to do well. There is a lot of uncertainty in some parts of the world so keeping momentum in established markets is important.
“Can we maintain this level of growth? I think we can, we have the momentum and we have some really good new products coming through.”
At the Paris show Kia introduced its redesigned Sorento 4×4, and facelifts for the Venga and top-selling Rio and also showed its Optima T-Hybrid concept, which, said Cole, features a mild hybrid powertrain that will be seen on a number of models in the near future.
The new Sorento is lower and longer than its predecessor and will offer 2.4-litre petrol (in some markets) as well as two- and 2.2-litre diesel engines.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
