As designer accessories go, it’s more functional than most. Lancia will show a Versace fashion-inspired variant of its Ypsilon small car called Versus at the 2008 International Paris Motor Show.
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The concept shown will be the product of a partnership with the Versace Group brand that will also dress the models on the stand with garments ‘chosen to suit the expressive motifs of the exhibition space’.
Lancia says that ‘all this confirms the strong bond between Lancia and the world of Fashion’.
Together with Design and Cinema, Fashion is one of the brand’s languages of reference, ‘as is borne out by the choice of Lancia cars as official vehicles for the Milan fashion week’.
Lancia claims that Ypsilon Versus reflects the taste of an audience that is ‘very aware of fashion trends and full of vitality’.
The show car is the forerunner of a special series that will be produced in a limited edition (500 cars) and marketed from March 2009.
The ‘Ypsilon Versus show car’ features a special Bronzino Bronze body colour that bears a screen-printed ‘Versus’ logo on the roof. The exterior also boasts bronze 16″ alloy rims. The original bronze chrome finish is also repeated on the grille, handles, moulding on the doors and rear bumpers and tailgate handle, sporting the Versus logo.
Inside there is a special upholstery produced with a band in a cloth that recalls the world of fashion – and a central area in brown leather with a ‘Versus’ logo heat-printed in relief, just as on the accessories produced by the fashion brand.
Lancia says the same craftsmanship has been lavished on the pearl-effect leather of the head restraint, adorned with an embossed VERSUS logo, on the dashboard and on the door panels.
