Toyota Boshoku has concluded an agreement to establish a joint venture in Pakistan with Pakistani automotive component maker, Thal, and Toyota Tsusho. The new company, Thal Boshoku Pakistan, will manufacture automotive components and is Toyota Boshoku group’s first production base in Pakistan.
Toyota Boshoku group is proactively setting up a new production structure. Until now various Toyota Boshoku group companies produced and supplied seat frame components and air cleaners to Pakistan. One portion of production processes will be transferred to the new company and production will start from July 2014. In the future, the new company aspires to expand business to include seat assembly.
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By participating in this new venture, the Toyota Boshoku group is seeking to further optimise production and distribution in the Asia and Oceania region, which is a crucial market. Toyota Boshoku will continue to offer customers worldwide appealing, comfortable and safe automobile interior spaces.
Overview of new company
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1. Company name |
Thal Boshoku Pakistan |
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2. Location |
Karachi, Islamic Republic of Pakistan (within the grounds of Thal) |
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3. Representative |
Asif Rizvi, CEO, Thal |
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4. Date of establishment |
August 2013 |
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5. Capital |
PKR190m (US$1.92m) |
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6. Ownership |
Thal 55% |
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7. Products |
Components for automobile seat frames and air cleaners |
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8. Production capacity |
Approx. 50,000 units/year |
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9. Start of production |
July 2014 |
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10. Site area |
Approx. 800 sq m |
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11. Investment |
Approx. PKR140m |
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12. Number of employees |
Approx. 30 (at start of production) |
