Toyota Boshoku has concluded an agreement to establish a joint venture in Pakistan with Pakistani automotive component maker, Thal, and Toyota Tsusho. The new company, Thal Boshoku Pakistan, will manufacture automotive components and is Toyota Boshoku group’s first production base in Pakistan.

Toyota Boshoku group is proactively setting up a new production structure. Until now various Toyota Boshoku group companies produced and supplied seat frame components and air cleaners to Pakistan. One portion of production processes will be transferred to the new company and production will start from July 2014. In the future, the new company aspires to expand business to include seat assembly.

By participating in this new venture, the Toyota Boshoku group is seeking to further optimise production and distribution in the Asia and Oceania region, which is a crucial market. Toyota Boshoku will continue to offer customers worldwide appealing, comfortable and safe automobile interior spaces.

Overview of new company

1. Company name	Thal Boshoku Pakistan GlobalData Strategic Intelligence US Tariffs are shifting - will you react or anticipate? Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis. By GlobalData Learn more about Strategic Intelligence
2. Location	Karachi, Islamic Republic of Pakistan (within the grounds of Thal)
3. Representative	Asif Rizvi, CEO, Thal
4. Date of establishment	August 2013
5. Capital	PKR190m (US$1.92m)
6. Ownership	Thal 55% Toyota Boshoku 35% Toyota Tsusho 10%
7. Products	Components for automobile seat frames and air cleaners
8. Production capacity	Approx. 50,000 units/year
9. Start of production	July 2014
10. Site area	Approx. 800 sq m
11. Investment	Approx. PKR140m
12. Number of employees	Approx. 30 (at start of production)

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