Nissan Motor Corporation reported a slight fall in global sales to 3,348,687 vehicles in 2024, from 3,374,374 in 2023, with sales in both Japan and overseas being slightly weaker.
Sales in Japan fell by 1.1% to 475,379 units, including mini-vehicles, while overseas sales slipped by 0.7% to 2,873,308 units. Sales in North America rose by over 4.2% to 1,284,404 units, reflecting strong demand in Mexico and Canada while volume growth in the USA was more moderate – with sales rising by 2.8% to 924,008 units. Sales in Europe also rose moderately, by 3.2% to 354,937 units.
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The main weakness last year was in China, where the company’s sales fell by 12.2% to 696,631 units, as the company struggled to keep up with the fierce competition in the country’s domestic new energy vehicle market.
The company reported a sharper drop in global vehicle production, of 8.7% to 3,144,470 units, pointing to a significant drawdown in global inventories. The company’s assembly plants in the USA, Europe and China saw among the sharpest production declines last year, while Mexico was the standout location where production rose – by 8.8% to 669,941 units.
