Japanese automaker Nissan Motor Company reported a 2.8% year-on-year increase in global sales to 251,081 vehicles in August 2025, including Nissan and Infiniti-branded models, from 244,279 units in the same month last year, with a sharp decline in domestic sales offset by stronger overseas volumes. Sales in Japan plunged by 22% to 25,347 units last month, while overseas deliveries rose by 6.6% to 225,734 units – driven mainly by strong deliveries in China and North America.
In the first eight months of 2025, Nissan’s global sales fell by 4.0% to 2,127,623 units from 2,217,370 in the same period last year, with sales in Japan falling by almost 14% to 280,395 units, while overseas sales declined by 3% to 1,847,228 units.
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Sales in China have rebounded strongly in the last few months, resulting in a 9.5% decline to 394,189 units year-to-date, while sales in Europe fell by 5.3% to 225,379 units. Deliveries in North America rose by 3% to 899,821 units, despite a 1.3% decline in US sales to 643,659 units, which was offset by a 6.9% increase in Mexico to 176,330 units and a 9.4% rise in Canada to 78,816 units. Sales in other markets combined fell by 6.5% to 326,442 units.
In terms of production, global volumes dropped by 7% to 1,904,544 units in the eight-month period, with output in Japan falling by 11% to 377,210 units, while overseas volumes declined by 8% to 1,527,334 units – driven lower by a 12% drop in Chinese output to 374,227 units and a 14% decline in US output to 319,237 units, while production in Mexico was up by almost 2% to 454,644 units. UK production plunged by 25% to 148,182 units.
Exports from Japan declined by 11% to 215,820 units year-to-date, with shipments to North America falling by 23% to 93,278 units and exports to Europe plunging by 30% to 24,662 units, while exports to other markets increased by 14% to 97,880 units.
