Japanese automaker Nissan Motor Company reported a 7.2% year-on-year fall in global sales to 225,729 vehicles in April 2025, including Nissan and Infiniti branded models, with domestic and overseas volumes both weaker. Sales in Japan plunged by 19% to 24,348 units last month while overseas deliveries dropped by 7.2% to 201,381 units.
In the first four months of 2025, global sales fell by 5.9% to 1,095,513 units from 1,163,646 in the same period last year, with sales in Japan dropping by over 11% to 157,649 units while overseas sales declined by almost 5% to 937,864 units.
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China was the worst-performing major overseas market year-to-date, with sales plunging by over 25% to 167,630 units, while sales in Europe fell by 4.9% to 132,822 units. Deliveries in North America rose by 3.3% to 465,569 units, including a 3.5% rise in US sales to 339,629 units, a 5.7% rise in sales in Mexico to 84,917 units, and an 8.1% rise in sales in Canada to 40,440 units. Sales in other markets combined fell by 4.4% to 171,843 units.
In terms of production, global volumes dropped by 12.5% to 956,327 in the first four months of 2025, with output in Japan falling by over 11% to 201,902 units while overseas volumes dropped by 13% to 754,425 units – driven lower by a 26% plunge in Chinese output to 162,908 units and a 14% decline in UK output to 92,044 units, while production in Mexico rose by just 1% to 221,481 units.
Exports from Japan fell by 14.4% to 113,220 units year-to-date, with shipments to North America plunging by 26.5% to 48,562 units while exports to Europe plunged by 31% to 12,048 units.
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