Japanese automaker Nissan Motor Company reported a 3.4% year-on-year fall in global sales to 353,463 vehicles in March 2025, including Nissan and Infiniti branded models, with domestic and overseas volumes both weaker. Sales in Japan fell by 11.5% to 52,403 units last month while overseas deliveries dropped by 1.8% to 301,060 units.
In the last financial year (FY2024), from April 2024 to March 2025, global sales fell by 4.3% to 3,298,140 units, with sales in Japan dropping by 4.8% to 460,868 units while overseas sales fell by 4.2% to 2,837,272 units.
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The main reason for the global decline in FY2024 was China, where sales plunged by almost 19% to 650,675 units, while sales in Europe fell by 2.9% to 350,957 units. Sales in North America rose by 3.3% to 1,303,236 units, including a 2.5% rise in US sales to 938,358 units, a 6.1% rise in sales in Mexico to 259,717 units, and a 3.4% rise in sales in Canada to 103,920 units. Sales in other markets combined fell by 1.5% to 532,404 units.
In terms of production, global volumes dropped by over 10% to 3,048,717 units in FY2024, with output in Japan down by 11.5% to 641,348 units while overseas volumes dropped by 9.8% to 2,407,369 units – with production in China dropping by almost 18% to 613,434 units and UK output falling by 15% to 276,336 units, while production in Mexico rose by 8% to 678019 units.
Exports from Japan fell by 13% to 384,400 units in FY2024, with shipments to North America plunging by 21% to 175,857 units while exports to Europe dropped by 10% to 57,360 units.
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