China-based Nio is expanding its European rollout by entering seven additional markets in 2025 and 2026. It says that by pursuing a multi-channel strategy, it can increase its reach across Europe while continuing to build on its established direct-to-consumer business and service network in key regions.
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For Belgium and Luxembourg, Nio cooperates with the Hedin Mobility Group, one of Europe’s largest mobility providers. AutoWallis, the leading car trading and mobility service provider in the CEE region, will be the partner for Austria and Hungary (as of 2025) as well as for the Czech Republic, Poland and Romania (by 2026).
Nio says the new collaborations mark the next strategic step in its European expansion. In the coming weeks, Nio will continue to increase the number of retail locations by offering its vehicles in additional European markets.
“Europe is a core pillar of our global strategy and a region where we see tremendous potential for smart, user-centric mobility. With these seven new countries, we are entering strategically important markets that are ready for sustainable innovation,” says Thijs Meijling, Head of Nio Europe Business. “Our expansion follows a clear principle: we focus on markets where our integrated service and product landscape can unfold its full potential and deliver tangible value to users. With a scalable business model driven by digital innovation and a multi-brand portfolio that addresses both premium and urban segments, we are setting new standards for what smart mobility in Europe can be – intelligent, flexible and built around users’ needs.”
The initial offer in the new markets will feature a comprehensive selection from two distinct brands – Nio and firefly.
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By GlobalDataNio will be focused on premium smart electric vehicles, including:
- Nio EL6, a smart electric all-round SUV
- Nio EL8, a safe, spacious and sustainable luxury six-seat SUV
- Nio ET5, a mid-size smart electric sedan
- Nio ET5 Touring, a smart electric tourer designed for lifestyle versatility
A new brand for high-end compact EVs – ‘firefly’ – will offer a ‘small, intelligent electric vehicle tailored for urban users.’
Nio says all its vehicles are built on Nio’s proprietary software and hardware platforms, featuring intelligent driving capabilities, the NOMI AI assistant and seamless connectivity features.
Thijs Meijling adds: “We are confident that our partners, with their strong retail footprint and local market expertise, will deliver on these high standards – ensuring that users in those new markets benefit from the same seamless, premium experience already trusted by thousands of Nio users across Europe. The ownership experience will be fully integrated: from financing and service to charging infrastructure and digital user services.”
Nio says it will announce further news for selected European markets ‘in the coming weeks’.
