New vehicle registrations in New Zealand rose 18% year on year to 11,238 in March 2014 which was the strongest March since 1984. Year to date, sales were up 15% to 30,879.
David Crawford, chief executive officer of the Motor Industry Association said: “This result shows that New Zealanders are continuing to take advantage of our strong dollar backed by confidence in the economy to replace their vehicles. New vehicle registrations continues to perform at levels last seen in the early 1980s.”
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Passenger vehicle sales rose 17.5% to 7,994 last month. YTD volume was up 14% to 22,874.
Commercial vehicle registrations rose 20% to 3,244 units and 19% YTD to 8,032.
Toyota was the overall market leader in March with a 16% share (1,802 units) with Ford second on 11%% (1,202 units) and GM’s Holden third with 8% (950 units).
Toyota was also the passenger car market leader with 13% (1,049 units), with Hyundai second on 10% (774 units) and Holden third with 10% (764 units).
The Toyota Corolla remained the top selling passenger model with 5% market share (408 units), followed by the Suzuki Swift on 4% (287 units) and the Holden Commodore at 3% (245 units). The Mitsubishi Outlander and Mazda 3 were the next best selling models, also with 3% each of market share.
The Ford Ranger was the top selling commercial model for March with 550 units sold (17% market share). The Toyota Hilux was the second best seller with 16% market share (505 units) followed by the Nissan Navara with 8% (270 units). Year to date the Ford Ranger is the top selling commercial model with 15% market share (1,171 units) closely followed by the Toyota Hilux, with 14% market share (1,126 units).
Sports utility vehicles accounted for 29% of all vehicles sales in March, followed by pick-ups/chassis-cabs (20%) and small passenger cars (19%).
