The New Zealand new vehicle market is headed for easily its biggest year since 1989, the first year that the market began to feel the effects of unrestricted used vehicle imports, according to published data from the Motor Industry Association of New Zealand.
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November new car sales of 6691 were 15.6% ahead of November 2003, and new commercial vehicle sales of 2057 beat last November’s figure by 16.3%. For the eleven months year to date new car sales have reached 68,861, and new commercials at 22,176 have already surpassed the 2003 full year figure. Year to date the total market for new vehicles is 8% ahead of last year, and on current forecasts it will fall just short of 100,000 units for the full year. The last time this level was reached was in 1989, when it peaked at 100,892.
“The new vehicle market is certainly in good heart,” said Perry Kerr, CEO of the Motor Industry Association. “We’ve been in sustained growth mode for three years now, spurred on by a strong economy and new vehicles that represent excellent value.”
Ford edged out Toyota in both passenger and commercial sales for the month of November, but Toyota still holds a good lead year to date. Holden Commodore remains the top selling car model, followed by Ford Falcon and Toyota Corolla.
Top ten car brands (first 11 months, 2004) unit sales and market shares
1 Toyota 11,273 16.37%
2 Ford 10,780 15.65%
3 Holden 10,132 14.71%
4 Mitsubishi 5,476 7.95%
5 Honda 5,230 7.60%
6 Nissan 5,015 7.28%
7 Mazda 3,508 5.09%
8 Hyundai 2,475 3.59%
9 Subaru 1,877 2.73%
10 BMW 1,475 2.14%
Others 11,620 16.87%
Total 68,861
Top ten car models (first 11 months, 2004) with unit sales
1 Holden Commodore 6854
2 Ford Falcon 5138
3 Toyota Corolla 4159
4 Honda Accord 2503
5 Ford Mondeo 2178
6 Mazda6 2017
7 Nissan Pulsar 1829
8 Toyota Camry 1802
9 Mitsubishi Lancer 1766
10 Nissan Maxima 1744
