New Zealand’s Motor Industry Association said last month was the strongest March on record for sales of new vehicles, a year on from the country’s first COVID-19 lockdown restrictions.

But the sector was still operating with disrupted supply amid chip supply shortages. As shipments arrive, vehicles are going straight through Customs, distributor pre-delivery inspections, entry compliance, to the franchised dealer and direct to the new owner who, invariably, has been on a waiting list.

“Comparing March this year to March 2020 is a statistical challenge due to lost delivery time as we entered full lockdown and current month arrivals are mainly fulfilling long wait lists,” the MIA said. 

March 2021 registrations of 15,498 were up 86.3% on March 2020. Year to date, the market was up 27.6% compared to the first quarter of 2020.

Registration of 10,113 passenger and SUVs for March 2021 was up 27.3%  while commercial vehicle registrations of 5,385 were up 85.6%.

The top three models last month were all commercial vehicles – the Toyota Hilux (1,019 units), Ford Ranger (828) and Mitsubishi Triton (691).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Toyota remained the overall market leader with 15% market share followed by Mitsubishi (11%) and Ford (9%).

New Zealand has largely eradicated COVID-19 due to strict lockdowns, closed borders and mandatory arrivals quarantine and life is as normal as possible. This week it announced plans to establish a travel bubble with near neighbour and key trading partner Australia.