Maruti Suzuki has pulled the wraps off its XA Alpha design study at the Delhi show.

The eye-catching styling is along similar lines to the recently-launched Range Rover Evoque.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

It’s a B-segment SUV based on the Swift platform.

Maruti Suzuki engineering chief IV Rao said: “It’s a compact SUV targeting the youth market but it is a long way from production.”

Just how far? “It depends on what reaction we get,” said Rao. “It would take around three years to get the vehicle into production if we decided to go ahead.”

The concept was designed by Maruti in India and the company is aware of the burgeoning SUV segment there.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact