Netherlands prime minister Balkenende and Mitsubishi Motors Corporation (MMC) president Osamu Masuko have agreed on MMC support of the country’s electric vehicle (EV) promotion programme.

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The government last June launched a subsidy programme to provide incentives for EV evaluation trials and demonstration projects and is working on making EVs popular as one method of sustainable transportation. The government intends to put in place a taskforce called the E-Team composed of both members of the government and the private sector to explore the issue, and requested MMC’s support.


MMC has already concluded memorandums of understanding (MoU) with Monaco, Iceland and Hong Kong regarding testing and promotion of EVs. MMC supplied i-MiEVs to the governments and is supporting efforts led by each government to promote EVs in each country.


MMC delivered an i-MiEV, to the Netherlands embassy in Japan in late September.

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