Nissan Mexicana has named Shoichi Miyatani its new CEO.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Latin America News Digest said Miyatani replaced Hiroshi Yoshioka who was CEO for six years and worked for the Mexican Nissan unit for 19 years.


He will now return to Japan to work in an unspecified Japanese unit of the automaker.


Miyatani arrived at Nissan Mexicana in 1979 and has been vice president of sales and marketing since April 2004.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact