Mercedes-Benz has said it is adopting a ‘digital first’ strategy in production processes, utilising digital twins to streamline output of models on its modular architecture MMA platform across factories in Germany, Hungary and China.

The automaker said MMA would make its MO360 production system “more intelligent” and connect 30 plants worldwide.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

It plans to consolidate production of electric, hybrid, and combustion models onto a single factory line.

The production line can be modified, configured and optimised using digital simulations.

At Rastatt in Germany, digital twin technology is used to introduce new models with minimal interruption to existing assembly operations.

At Kecskemet, Hungary, Mecedes uses Nvidia Omniverse to create a digital representation of the production hall. This was claimed to increase speed and flexibility while reducing hardware need.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Mercedes said collaboration with suppliers would also become more efficient, resulting in savings.

In the Rastatt paint shop, AI has reduced energy consumption and process boot times.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now