Mercedes-Benz has appointed Adam Chamberlain as the new CEO of Mercedes-Benz USA and head of marketing and sales for Mercedes-Benz Cars North America, effective 1 July.
He will take over from Dimitris Psillakis, who will move into a new role as senior strategic adviser.
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Chamberlain’s leadership will extend to overseeing the efforts of more than 1,600 employees and over 380 dealer partners in the US, as well as an additional 200 employees and 59 dealers in Canada.
Mercedes-Benz Group Marketing & Sales member of the board of management Mathias Geisen said: “We’re excited to welcome Adam back to Mercedes-Benz. Adam is a proven executive with over 30 years of global automotive experience including the past nine years in the US.
“He brings an exceptional blend of strategic and operational excellence in both the manufacturer and retail businesses as well as a strong connection to our team, dealers, and customers.”
Mercedes says Dimitris Psillakis has been instrumental in steering Mercedes-Benz through various international markets over his 33-year tenure with the company.
The company adds that his recent efforts in the US and Canada have been pivotal, particularly in addressing the challenges posed by supply chain disruptions and rapid industry evolution.
He will step into the role of senior strategic adviser and will focus on key strategic initiatives until the end of the year, ensuring a smooth leadership handover.
Adam Chamberlain previously worked as the executive vice president and chief operating officer at Lithia & Driveway, where he was responsible for managing operations for over 300 dealerships, contributing to over $30bn in revenue.
Chamberlain’s prior experience includes a presidential role at Aston Martin The Americas and a five-year stint at Mercedes-Benz USA, where he was pivotal in shaping retail and product strategies.
Geisen added: “Working together with newly appointed CEO of Mercedes-Benz North America, Jason Hoff, Adam and his team will play a key role in navigating transformation and laying the groundwork for long-term success.
“At the same time, we’re extremely grateful to Dimitris for his commitment and impact, and we’re pleased that his insights will continue to guide our strategy in his advisory role throughout the end of the year.”
