Mercedes-Benz Group concluded 2024 with a total of 2,389,000 units sold, reflecting a 4% decline compared to the previous year.
A key factor in the decline was the drop in battery electric vehicle (BEV) sales, which fell by 22% to 204,600 units.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
For the fourth quarter of 2024, Mercedes-Benz Group achieved 625,800 total units sold, a 2% decline from the 639,800 units sold in Q4 2023.
BEV sales in Q4 totaled 56,100 units, a 24% decline compared to the 73,800 units sold in Q4 2023.
In 2024, Mercedes-Benz Cars sold 1,983,400 units, which represents a 3% decline compared to the units sold in 2023. Of these, 185,100 units were BEVs, showing a 23% decrease from the 241,800 BEVs sold in 2023.
Additionally, 367,600 xEVs were sold, a 9% decrease from 2023.
Mercedes-Benz Group chairman of the Board of Management Ola Källenius said: “In 2024, Mercedes-Benz once again demonstrated the power of our brand and the depth of our broad product offering.
“This culminated in strong sales of our Top-End and Core vehicles in the fourth quarter. We continue to consistently strengthen our portfolio with the biggest product offensive in our company’s history starting this year with the all-new CLA.”
In 2024, Mercedes-Benz Cars reported a 14% year-on-year (YoY) decline in the Top-End segment, with 281,500 units sold.
The Core segment saw a 6% YoY increase, with 1,167,100 units sold.
Meanwhile, the Entry segment experienced a 14% YoY decrease, with 534,800 units sold.
In 2024, Mercedes-Benz Cars experienced a 3% YoY decline in Europe, with 641,800 units sold.
In Germany, sales dropped 9% YOY, with 213,500 units sold.
Mercedes-Benz Vans Performance in 2024
In 2024, Mercedes-Benz Vans sold 405,600 units, a 9% decline compared to 2023. eVans accounted for 19,500 units, a 14% decrease from 2023.
For Q4 2024, Mercedes-Benz Vans achieved 105,700 units sold, a 15% decrease from Q4 2023. eVans sales totalled 6,900 units, a 10% decrease from Q4 2023.
