Daimler’s Mercedes-Benz Cars has kicked off the second quarter of 2017 with record April sales – for the 50th consecutive month.

Volume rose 10.1% year on year to 180,599 vehicles. Year to date sales rose 14.5% to 741,224 units.

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Mercedes-Benz claimed premium brand market leadership in Germany, UK, Spain, Switzerland, Portugal, Japan, Australia, Taiwan, the US and Canada.

“April was very successful: we achieved our 50th consecutive record month for unit sales and once again a double-digit growth,” said marketing and sales chief Britta Seeger.

Sales by region and market

In Europe, outside Germany, sales rose 3.9% to a record 75,928 vehicles. In the domestic market, sales rose 5% to 95,171.

Asia-Pacific volume rose 29.8% to 68,485 units with China sales up 35.3% to 47,627.

NAFTA volume was up 3.5% to 126,191 year to date after rises in the US (+1.0%), Canada (+13.2%) and Mexico (+37.7%).

Top model

The C-Class was the most popular Mercedes-Benz model last month with 33,666 sales. The Beijing Benz JV-built long-wheelbase version, exclusive to China, set an April sales record.

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