Mazda Motor Corporation reported a 5% drop in global revenues to JPY 3,501.5 billion (US$ 22.9 billion) in the first nine months of the current fiscal year (FY26), between April and December 2025. The Japanese automaker made an operating loss of JPY 23.1 billion (US$ 151 million) during this period, compared with a net profit of JPY 148.3 billion a year earlier, and a net loss of JPY 14.7 billion (US$ 96 million) compared with a net profit of JPY 90.6 billion. The sharp deterioration was blamed on changes in US policy, including the introduction of import tariffs and the discontinuation of battery electric vehicle (BEV) incentives.

Global vehicle sales fell by 6% to 859,000 units in the nine-month period, driven lower by a 16% drop in deliveries in North America to 447,000 units, reflecting mainly a 24% plunge in US sales to 300,000 units, and a 15% drop in Europe to 114,000 units. Domestic sales declined by 2% to 100,000 units, while its sales in China increased by 1% to 59,000 units.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Mazda said it is forecasting a 4% drop in consolidated global revenues to JPY 4,820.0 billion in the full FY26 fiscal year, ending in March 2026, from FY 5,018.9 billion in the previous year. It expects to make a JPY 50 billion operating profit, down from JPY 186.1 billion previously, and a net profit of JPY 20 billion, down from JPY 114.1 billion.

Global vehicle sales are forecast to drop by 4% to 1.172 million units, from 1.219 million units, with sales recovering in the final quarter of FY26 thanks to the launch of the all-new CX-5 crossover vehicle, its best-selling model which accounts for a quarter of global sales. Sales in North America are forecast to be around 600,000 units in FY26, unchanged from the previous year.

The company said it continues to cut costs under Phase 2 of its ‘Multi-Solution Strategy’, including rebuilding and strengthening its supply chain, as it looks to “enhance its global competitiveness.”