Malaysia’s Proton Holdings plans to overhaul the domestic sales and aftersales network of its local distributor Proton Edar in order to provide a better network coverage and improve performance.

Proton has a network of 413 sales and service outlets in the country and the company is looking to add new 3S (sales, service, spare parts) dealers to improve its market performance. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

While Proton Edar has posted an advertisemtn to attract new third party investors, the network will be remapped also as a result of the closure of some inefficient dealers.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact